live workshop · for TPT sellers
Your products. Your shop. A simple way to sell more. 🥂
You already did the hard part: you made the resources. Now let's build the marketing system that gets them to make you more money.
A live workshop for TPT sellers who want to grow sales through their own website… without accidentally signing up for a second full-time job.
Tuesday, December 8th | 7:30pm EST
| Products you love | A+ |
| Teachers who want them | A |
| A simple way to keep selling | ? |
Already have a shop? Let's get people buying.
Need one? You'll get FREE first access to my automatic TPT → Kajabi importer to bring over your products & build your Kajabi shop in a weekend. (Yes, a weekend. Yes, f'real. 😉)
Soooo. You're ready to have options. 👀
The chatter around TPT's new terms has you wondering what comes next.
You'd love to sell more through your own website. Keep more of each sale. Actually own your customer relationships.
But then you start doing the mental math on the to-do list.
And suddenly staying exactly where you are looks very cozy.
Fair. You signed up to sell teaching resources. Somehow you inherited an entire marketing department. (Nobody mentioned that in the job description.)
So? That's exactly why this workshop is built around one word:
SIMPLE.
- One focused offer.
- A way to bring people in.
- Emails that follow up.
- Promotions that give them a reason to buy now.
A system you can understand, actually use & repeat. No color-coded meltdown required.
Hot take: 🌶️
You probably don't need another 100 products.
You need a better way to sell the ones you've got.
You know the resources sitting in your store right now?
The ones you tested with real kids in a real classroom. Tweaked after customer feedback. Lost an entire Sunday to because one text box was going through something deeply personal.
Those products can do a lot more than live on one marketplace.
So what if you packaged a few of them into a stronger offer & built a simple system to bring buyers to it?
Could your website match your TPT sales? Double them? Triple them?
We won't guess. We'll work backward from your goal & see what it would actually take.
Meet the Simple Sales System: 4 pieces, 1 plan.
01
Get the right teachers through the door.
A shop needs visitors. Preferably ones who want what you sell. (Wild concept, I know.)
We'll talk about how to reach teachers who have a specific problem your products solve, then hand them a clear next step.
On the menu: Traffic A no-fluff overview of social content & paid ads: how each can feed your marketing system, and how to pick where to start.
Pick a lane. "Go viral on every platform by Friday" is not the assignment.
02
Turn "ooh, I need this" into a first purchase.
They grabbed your freebie. They loved your ideas.
Then someone needed a snack, a student lost a shoe, and your resource left the chat. ✌🏼
So let's have a follow-up plan.
On the menu: Email marketing How to connect a genuinely useful free resource to a paid offer, and use email to help teachers see the value & feel ready to buy.
Your next sale shouldn't hinge on whether someone happened to catch today's post between bus duty & lunch.
03
Make every purchase worth more.
That $4 resource? It has some very good friends in your catalog.
Together, they could solve a bigger problem for a teacher, and be worth more to her, too.
On the menu: Bundling strategy How to choose resources that belong together, package them into an offer that makes sense & show buyers why the bundle is the obvious pick.
You already made the pieces. Let's see what they can do as a team.
04
Give people a reason to buy now.
"Here's my product!" can only carry so much of the conversation.
Let's tie your offer to something teachers need right this minute.
On the menu: Promotion strategy How to plan timely promotions & get your content, emails & ads all pointing at the same offer.
So you sit down knowing exactly what you're promoting & why anyone should care. Lovely. ✨
Four pieces. ONE connected plan.
This is a practical, big-picture walkthrough of the whole system. It's designed to help you see how the pieces fit & decide what to tackle first.
You'll leave with a clear starting point for:
- The offer you want to sell
- How you'll bring interested teachers to it
- How you'll follow up by email
- The promotion that puts it in front of buyers
Start with one offer. Put the pieces together. Learn from what happens.
You don't need your whole catalog, every marketing channel & a launch calendar in 14 highlighter colors before you begin.
Let's give "sell more" an actual number. 🤑
$60
a bundle of related resources
× 50
purchases a month
$3,000
in sales on your own website
≈ 12
purchases a week
Now that's something we can plan around.
How many people need to see your offer? What could your emails do? Which promotion makes a teacher think, "Yep. This is exactly what I need"?
A much better conversation than "ugh, I guess I should post more."
Your numbers, your plan
Now play with your own numbers. 🧮
What are you selling?
Planning math only, not a forecast. It doesn't include payment processing, ad spend, platform costs, or taxes. Membership math assumes members stay. In real life some cancel, so plan for a few extra.
You can keep selling on TPT while building direct sales alongside it, under the applicable nonexclusive terms. This example is a planning target, not a sales forecast. We'll account for marketing expenses, platform costs & the effect of a lower marketplace payout when we think through your goals.
"Okay, I'm in. But I still need the shop."
Say less. I brought something for that. 🎉
Included free
First access to my automatic TPT → Kajabi importer
Import the products you already have & build your Kajabi shop in a weekend.
This importer takes the catalog you've already created on TPT & gets your storefront moving. No re-typing every listing by hand.
Because manually rebuilding listing after listing is precisely the kind of project that gets shoved to "when things calm down."
And we both know how that calendar date behaves. 🙃
Workshop attendees get free first access to the importer.
Your weekend goal: a shop you can start marketing.
Your TPT store
- Podcasting with Kids$15
- Unlock the State$12
- Identity MapFree
- Slides Black Belt$4
- Shark Tank Project$8
Your Kajabi shop
- Podcasting with Kids$15
- Unlock the State$12
- Identity MapFree
- Slides Black Belt$4
- Shark Tank Project$8
PLUS: 50% off my Claude landing page editor
Want backup creating & updating the pages that sell your offers? You'll get half off my Claude landing page editor, so you can keep polishing your pages with a little assist.
The importer is included with your ticket. Kajabi & any required Claude subscriptions are separate. Setup time depends on your catalog & account readiness. The landing page editor is an optional purchase at your attendee discount.
Already have a website? Perfect. Bring her. 💅🏼
The marketing system is the main event.
Whether your shop lives on Kajabi or somewhere else, we'll focus on how to bring buyers in, follow up, build stronger offers & plan promotions.
The Kajabi tools are a bonus for attendees who need a hand getting their storefront off the ground.
ALISSA
Hi, I'm Alissa. 👋🏼
- Former teacher
- Digital product creator
- Marketer
- Mom of three
(Coffee reheated: 4 times & counting.)
I know how much goes into making a resource that genuinely helps someone.
I also know how easy it is to turn selling that resource into a very complicated business.
I've built teacher memberships & online businesses, and I work in marketing. My favorite thing? Helping people connect what they already know & create with a clearer way to sell it.
My approach: Simple by design. Ambitious on purpose.
You're allowed to want good money from your work.
You're also allowed to want a business that leaves room for the rest of your life.
Kind words from people I've worked with
The receipts. 💌
780+
businesses coached
110k
podcast downloads
220+
community members
“My business would not be where it is today without Alissa's partnership! Working with Alissa completely changed the trajectory of my business. She gave me the clarity, strategy, and confidence I needed to stop working aimlessly and start building something real. Her ability to break down exactly what to do—and why—made everything feel possible. I truly wouldn’t be where I am today without Alissa’s guidance and support.”
— Laura Petix, Occupational Therapist and Author
“Choosing to work with Alissa has been one of the best decisions I’ve made for myself and my business. I truly don’t think I’d be where I am today without her support and guidance. She combines motivation with practical knowledge and has an incredible ability to break complex ideas into clear, manageable steps. Alissa listens, supports, and brings a positive energy that makes the entire process feel encouraging and achievable. I’m so grateful for the clarity and direction she helped me find.”
— Natalie Doebler, Founder
“Working with Alissa was an incredible experience. She’s knowledgeable, down-to-earth, and able to turn big ideas into a clear, actionable plan. During our time together, we mapped out both the bigger vision and the practical details needed to move forward with confidence. I walked away with clarity, strategy, and next steps that immediately made an impact. Alissa is an incredible business strategist and someone I would absolutely recommend working with.”
— Aubree Malick, Founder
“Working with Alissa has been transformational for both my personal and professional growth. She helped me see that what I was building could become something much bigger, and gave me the clarity, tools, and encouragement to move forward with confidence. Because of Alissa’s support and guidance, I’ve stepped outside my comfort zone, built meaningful connections, and started sharing my voice in ways I never thought I could. She helped me realize that my ideas and experiences truly matter, and that I have something valuable to offer. I’m incredibly grateful for her leadership and the impact she’s had on my journey.”
— Brittany Rincon, Hello Podcast
“If you really want to grow, Alissa’s support is for you. She’s a cheerleader for all. She truly wants you to succeed, and it’s obvious by everything she does.”
— Educational Consultant
A few things you might be wondering 🤔
Do I have to leave TPT?
Nope. This workshop is about building direct sales alongside your marketplace business. You'll need to follow the applicable TPT terms for selling elsewhere.
What if I don't have a big following?
Totally fine. We'll cover social content & paid ads as traffic options, and you'll learn how to pick a starting point based on the audience, time & budget you actually have.
Is this a deep-dive course on running ads?
Not quite. It's an overview of the whole marketing system. We'll cover where ads fit, alongside social, email, bundles & promotions.
Do I need Kajabi to attend?
No. You can apply everything to the website you already have. The free TPT → Kajabi importer is specifically for Kajabi.
Is the importer really included?
Yes, really! Your $37 ticket includes free first access to my automatic TPT → Kajabi importer. Your Kajabi & any required Claude subscriptions are separate.
Let's make your next move a simple one.
You've already done so much of the work.
You have the experience. You have the products. You know the teachers you want to help.
Now let's build the plan that gets those products into more hands & grows sales through a shop of your own.
Live workshop ticket
$47 $37
For $37, you'll get:
- The live workshop: a simple system for traffic, email marketing, bundling & promotions
- A clear plan for what to focus on first
- FREE first access to my automatic TPT → Kajabi importer, so you can build your shop in a weekend
- 50% off the Claude landing page editor
Tuesday, December 8th | 7:30pm EST
Good products. Good money. A simpler way to connect the two. 😉
Sales goals are targets to work toward, not guaranteed results.