Build Your Dream
Educational Consulting and Coaching Business
CREATE YOUR UNIQUE METHODOLOGY, DESIGN OFFERS THAT SELL, AND SET UP SYSTEMS TO ATTRACT (AND KEEP) SCHOOLS
You've got the knowledge.
You've got the expertise.
You're ready to make a bigger impact.
But how do you turn that passion into a profitable consulting and coaching business?
✨ Starting or expanding your coaching and consulting business sounds exciting... until you think about all the logistics.
✨ And let's be real-- teaching what you know is harder than it seems. How do you develop your unique methodology into something schools will actually pay for?
✨ You want to scale your consulting business, but you don't want to spend all your time traveling. (Or give up your day job! Maybe this is something you want to build on the side of teaching.)
✨ You've tried other business models (think online courses and selling one-off teaching resources), but your business isn't making the income or impact you'd hoped. You know it's time for a more sustainable revenue stream that works for you, not the other way around.
...If that's you, then keep reading, because *rolls out the red carpet* I'm breaking it all down for you.
It is possible to partner with schools and educators to solve real problems, and in return, build a sustainable and profitable business.
^^ Because schools need your support, and there's funding to pay for it.
You'll craft a unique methodology that highlights your expertise, and you'll design impactful offers that truly make a difference.
You'll work closely with fewer clients, providing deep value and building lasting relationships. (Yes, you can get off the marketing hamster wheel! Fewer clients = more impact = higher income.)
You'll be in control of your schedule so you can decide when, where and how you want to work-- whether it's remote, hybrid, or a mix of both.
✨Many consultants earn 6 figures or more with just 10-20 clients per year.
✨Consultants help schools maximize the impact of the $16B spent annually on professional development funds.
✨Combining 1:1 coaching with group training and digital resources results in more effective and well-rounded professional development.
Will schools really pay for this?
It's a valid concern. Knowing educational budgets can be tight, it's easy to wonder if schools will invest in external consulting when there are so many demands. But here's the truth:
There are around 13,200 public schools, 7,800 charter schools, and 29,000 private schools in the United States alone.
You only need to sign on 10.
Schools are actively seeking expertise with topics like:
- Technology integration
- Curriculum development
- Instructional Coaching
- Compliance & Regulations
And consultants save schools money in the long run! Schools turn to consultants for targeted projects that deliver real value.
So, yes-- schools will pay for your expertise.
By positioning yourself as a trusted partner who can help schools navigate challenges and achieve their goals, you'll be well on your way to building a profitable consulting business.
But don't just take my word for it....
Jane Doe
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Jane Doe
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You've found your next step in educational leadership.
- With consulting and coaching, you get to work at a strategic, high-impact level with schools and educators who see you as a thought partner.
- Your ability to deliver quick, meaningful results ensures that demand for your services stays high-- even when the economy is unpredictable.
- The relationships you build with schools turn into long-term partnerships with school leaders who are eager to share your work with their peers.
- Remote coaching and on-demand trainings help you scale your business without leaving home. You can still teach AND run your coaching business on the side thanks to technology!
- As you grow and become a trusted thought leader, you have the flexibility to scale up (by hiring more consultants to work with your schools) or cut back (by working with fewer, higher-paying schools).
Your expertise is needed...
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Schools don't need another Edtech tool.
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They can't possibly roll out a new curriculum on their own.
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And they definitely aren't hiring someone full-time for a district goal that may change next year.
What they need is someone like you. An expert who can swoop in, make an immediate impact, and help them hit their goals without the long-term commitment.
If you're ready to create real change and build a consulting or coaching business that schools are eager to invest in, let's build the foundation of your business together.
EDU Coaching
Compass
The Mini-Course
#1- Develop your methodology & virtual toolkits
Develop your unique methodology, integrate your coaching process into a structured method, and create on-demand tools and resources to support teachers effectively.
#2- Set up offers & pricing
Learn to reverse-engineer your income goals based on the time you want to spend on your business and the offers you create.
#3- Create systems
Create repeatable, professional systems for selling, sending proposals, and billing.
How do I know if I'm ready?
Perfect for you if:
- You're ready to take your business to the next level by adding professional development to your services and offerings.
- You have expertise to share and you want to work closely with schools to get results faster.
- You're ready to let your foot off the marketing gas pedal and focus on building fewer, high-quality relationships.
- You are excited about the potential of coaching and consulting remotely or offering a hybrid model, but you want to understand the logistics.
- You have been coaching and consulting but you're looking to streamline your offers and systems so you can take on more clients.
Not for you if:
- You are looking for 100% passive income. Coaching and consulting can be remote AND flexible, but it is a higher-touch offer.
- You aren't willing to show up as a thought leader. You don't have to be a social media influencer, but you do need to be willing to share your ideas and expertise!
- You refuse to network. (Remember, you're developing close, long-term relationships. You will do less marketing to the masses and more relationship-building!)
- You aren't sure if you have the expertise to support schools. (You don't need any special qualifications or certifications, but you do need to have leadership qualities and a few key specialty areas you can support with.)
What's inside the mini-course?
Audio Lesson 1: Foundations of Consulting and Coaching
What does the day to day of a remote or hybrid consultant or coach look like? What is the income potential?
Audio Lesson 2: Nailing Your Methodology
You'll learn the importance of wrapping your expertise up into a unique IP you can use as the core of all your coaching and consulting.
Workshop: Reverse Engineer Your Way to $100k
Learn how to set up your offers, so you have a variety of price points while keeping things streamlined. Map out exactly how many of each offer you need to sell in a given year.
Audio Lesson 3: Your Consultant/Coach Virtual Toolkit
Set up your virtual toolkit with the tools, resources, and on-demand trainings teachers will need as they work with you. Start to develop your coaching and feedback process.
Audio Lesson 4: Proposals and Billing
Does the logistics of sending proposals and billing schools give you nightmares? I'll walk you through it step-by-step and share some of my favorite technology tools.
Audio Lesson 5: Onboarding
How do you make sure your first 30 days are successful, and how can you systematize this process?
Audio Lesson 6: Your Information Kit
Good news! You have an email from a school leader who wants more information about your offerings. What should you send?
Workshop: Becoming a Thought Leader
How can you get the word out about your methodology and services to connect with your first (or next) school? What is your marketing and sales strategy?
I'm your no-fluff business and marketing coach, Alissa McDonald.
I spent over a decade teaching in the classroom before I realized I wanted to make an impact beyond those four walls.
The problem? I didn’t want to be an administrator (and the instructional coaching stipend wouldn’t even cover one month of daycare).
So, I took matters into my own hands and became a coach for educators looking to become thought leaders in education.
Since 2018, I’ve worked with educational consultants, coaches, and curriculum developers to build profitable and sustainable businesses. I even launched my own EdTech tool, PopPD, to support consultants working with schools and teachers virtually.
Now, I help educators like you start and grow coaching, consulting, and curriculum businesses through programs like this one, and with done-for-you services inside my marketing agency, GoodHype.
What lights me up? Connecting educators with the opportunities they deserve.
If you’re like I was—hitting that 10-year mark in teaching and dreaming of a leadership role that finally pays you what you're worth—this mini-course is for you.
Here's What Consultants Are Saying...
Alissa is so authentic and always looking for ways to guide us to success. The content is worth so much more than your investment. I've learned more in 2 months with Alissa than I did in 2 years with my previous business coach!
Alissa recently helped me add more work for my business and her ideas were innovative and completely on point with the current market. She helped me update my "About" page and "Work With Me" page on my website to reflect these changes and I love the way it turned out! 10/10 would recommend trusting Alissa with your business and marketing needs.
LET'S GET STARTED
EDU Coaching Compass Mini-Course
WHY IS THIS SUCH A LOW PRICE POINT?
There is no catch!
I want you to start or grow your coaching and consulting business because I actually care about helping you get results. (Unlike a lot of marketing guru's out there...) Plus, I know when you're successful with this mini-course you'll stick around to learn more from me about business, marketing, and sales! It's a win/win.
Frequently Asked Questions
Can I be a fully remote coach or consultant?
How much time will this take?
I already have a coaching business, and I want to grow. Is this for me?
I don't know if a coaching business is right for me. Should I take this mini-course?
GET INSTANT ACCESS
Build a coaching business you're proud of.